Brand recognition is a major point of focus for many of today’s companies, and for good reason. Research shows that customers need between 5-7 impressions, on average, before they’ll even remember your brand!
In other words, if you’re trying to build a brand awareness campaign, your efforts need to be consistent and ongoing to have a real effect. This, of course, can be much trickier than it sounds.
Fortunately, if you’re trying to learn how to increase brand awareness, we’ve got you covered. From understanding your audience to considering your content, here are the key branding tips you need to know.
- Know Who You Want to Reach
As with any other brand marketing strategy, you’ll need to start by understanding your audience. After all, there’s no sense in wasting your valuable time, money, and resources on people you don’t want to convert. If you’ve already established buyer personas and you know your audience’s demographics, you’re in a good place—but if not, it’s time to get started!
- Figure Out Where Your Audience “Lives”
Once you know who you want to reach, it’s important to figure out where they “live.”
This can, of course, be a physical location. This is especially true if you’re trying to increase brand awareness within a specific region around a brick-and-mortar business.
However, in today’s digital world, it’s also important to create an online presence wherever your audience “lives” online. Figure out which platforms your customers use most often, and establish a thriving account in these areas to connect with them.
- Create Killer Content
One of the best ways to share value with your audience is to educate, entertain, and delight them on a regular basis. There’s no better way to do that than with the right content!
From helpful social media posts to detailed blog guides to step-by-step videos, creating content according to your audience’s needs and the platform you’re using can go a long way to establishing better brand awareness.
- Offer Giveaways
There are few things people love better than free stuff—and they tend to remember the brands that give it to them! Note that this step can be even more effective when the things you’re giving away have your brand’s logos, mottos, or other information on them.
So what should you give away? This depends from brand to brand and campaign to campaign, but in general, you should start by thinking of small ways to delight your customers and provide value.
Digital offerings can include anything from helpful ebooks to free seminars. Physical gifts can include inexpensive pens and notepads, branded shirts or water bottles, easily applied patches, and more. Consider your audience and brand personality, and then go from there!
- Track Your Results
Last, but not least: don’t forget to track your results! Watch your analytics with care to see how your brand awareness campaign is performing. Depending on your outcomes, you may want to tweak your efforts or partner with a marketer to help you establish a better track record.
Make the Most of Your Brand Awareness Campaign
Creating a brand awareness campaign can take a great deal of a business’s time, money, and effort. However, the results can be well worth the struggle. Done well, the best brand awareness strategy can push brands to the top of their audience’s minds, leading to more conversions and more sales in the long term—so get started today to see results!
Want more of the helpful tips you need to know? Check out our other guides for more insightful ideas.