Category Adsense

Google Adsense CPC Rates by Country

Author Samuel Solomon Published on 5 min read
Advertisements

 Adsense is the first choice of network for any publisher whether small or big. Adsense pays for valid ad clicks and impressions publishers receive on their website. Revenue for every click publisher receives varies, depending upon many different factors including:

  1. Visitor Country
  2. Type of Ad
  3. Demand & Supply
  4. Number of Bidders for Ad Spot
  5. Small / Large Publisher
(This isn’t Possible any longer, but it was a few years ago with adsense!)

Adsense CPC depends upon the following factors:

  • How competitive is the market? Higher the revenue, higher the competion. Example: Insurance CPC is ten times higher than Dating
  • Where the user is coming from? Indian consumer is far less likely to buy than the US consumer
  • How many ad networks are bidding on your inventory? Higher the demand, higher the CPC/revenue.

Adsense CPC normally ranges from average 0.5$ to 2$ at the most for normal publishers, some account holders can enjoy up to 50$+ CPC for top-paying keywords. Keep reading below to see how we can get high CPC.

Adsense CPC Rates By Country

I have collected this data from several sources so we can have an idea and make an average estimate of how much AdSense pay by country.

Note:

*Average CPC: Normal CPC which most of the publishers receive on their click including all major niches.
*Maximum CPC: is the highest CPC that publishers receive on top-paying niches.
*Average CTR: is a measure of the nature of people that usually click on Ads, remember CTR depend on the placement of the ad and site layout.

Remember it’s in the euro. 
1
 Country Average CPC (EUR) Average CTR Average RPM
2
 United States 0.26 0.78% 2.04
3
 Australia 0.23 0.80% 1.83
4
 Canada 0.22 0.63% 1.37
5
Marshall Islands
 0.22 1.20% 2.62
6
United Kingdom
 0.2 0.81% 1.6
7
 Germany 0.18 1.38% 2.44
8
Unknown Region
 0.18 1.13% 2.07
9
 Switzerland 0.15 1.60% 2.35
10
 China 0.15 0.49% 0.73
11
 Norway 0.14 1.09% 1.5
12
 Austria 0.14 1.18% 1.67
13
 Ireland 0.14 0.71% 1.01
14
 Togo 0.14 3.76% 5.32
15
 Andorra 0.14 1.07% 1.52
16
 New Zealand 0.13 0.85% 1.14
17
 Netherlands 0.12 0.75% 0.91
18
 France 0.12 1.20% 1.4
19
 Singapore 0.12 0.77% 0.89
20
 Burkina Faso 0.12 0.18% 0.21
21
 Sweden 0.11 1.68% 1.82
22
 Belgium 0.11 0.96% 1.09
23
 Vanuatu 0.11 0.65% 0.73
24
 Finland 0.1 1.85% 1.91
25
United Arab Emirates
 0.1 0.94% 0.93
26
 Hong Kong 0.1 0.72% 0.7
27
 Côte d’Ivoire 0.1 1.16% 1.14
28
 South Africa 0.09 1.01% 0.86
29
 Nigeria 0.09 0.97% 0.88
30
 Israel 0.09 0.99% 0.93
31
 Japan 0.09 0.69% 0.6
32
 Oman 0.09 0.95% 0.81
33
 Sierra Leone 0.09 1.23% 1.14
34
 Italy 0.08 0.81% 0.62
35
 Spain 0.08 0.67% 0.53
36
 Denmark 0.08 1.09% 0.87
37
 Qatar 0.08 0.51% 0.41
38
 Ukraine 0.08 1.01% 0.8
39
 Ghana 0.08 1.23% 0.93
40
 Iran 0.08 1.79% 1.42
41
 Puerto Rico 0.08 0.82% 0.63
42
 Syria 0.08 1.00% 0.84
43
 South Korea 0.07 0.81% 0.58
44
 Czechia 0.07 1.09% 0.76
45
 Kuwait 0.07 0.63% 0.42
46
 Estonia 0.07 1.70% 1.25
47
 Cameroon 0.07 0.90% 0.64
48
 Bahrain 0.07 1.87% 1.23
49
 Poland 0.06 0.92% 0.51
50
 Portugal 0.06 0.89% 0.51
51
 Taiwan 0.06 0.93% 0.54
52
 Russia 0.06 0.91% 0.55
53
 Jordan 0.06 2.19% 1.27
54
 Slovenia 0.06 0.77% 0.45
55
 Latvia 0.06 1.40% 0.77
56
Papua New Guinea
 0.06 1.77% 1.02
57
Dominican Republic
 0.06 0.70% 0.43
58
 Luxembourg 0.06 0.57% 0.32
59
 Kyrgyzstan 0.06 2.16% 1.28
60
 Malaysia 0.05 0.70% 0.34
61
 Brazil 0.05 0.76% 0.37
62
 Saudi Arabia 0.05 1.95% 0.93
63
 Hungary 0.05 1.34% 0.64
64
 Chile 0.05 0.71% 0.32
65
 Croatia 0.05 0.66% 0.34
66
 Mauritius 0.05 1.17% 0.62
67
 Iceland 0.05 1.95% 0.99
68
 Maldives 0.05 0.90% 0.44
69
 Malta 0.05 1.00% 0.48
70
 Macau 0.05 1.20% 0.58
71
 Uzbekistan 0.05 0.34% 0.18
72
 Grenada 0.05 1.43% 0.7
73
 Angola 0.05 1.24% 0.66
74
 Kiribati 0.05 10.00% 4.63
75
 India 0.04 0.85% 0.34
76
 Indonesia 0.04 0.79% 0.3
77
 Turkey 0.04 0.52% 0.23
78
 Vietnam 0.04 1.05% 0.38
79
 Peru 0.04 0.61% 0.22
80
 Romania 0.04 1.27% 0.45
81
 Cambodia 0.04 3.16% 1.14
82
 Greece 0.04 0.59% 0.23
83
 Argentina 0.04 0.70% 0.27
84
 Kosovo 0.04 2.79% 1.08
85
 Slovakia 0.04 1.12% 0.47
86
 Palestine 0.04 1.01% 0.43
87
 Mongolia 0.04 2.74% 1.17
88
 Bulgaria 0.04 0.74% 0.29
89
 Somalia 0.04 1.32% 0.54
90
 Senegal 0.04 2.61% 1.05
91
 Cyprus 0.04 0.60% 0.25
92
 Kazakhstan 0.04 1.45% 0.54
93
 Aruba 0.04 2.46% 0.9
94
 Liberia 0.04 4.20% 1.49
95
 Bahamas 0.04 0.82% 0.33
96
 Martinique 0.04 1.37% 0.52
97
 French Guiana 0.04 1.94% 0.81
98
 Micronesia 0.04 2.17% 0.92
99
 Pakistan 0.03 0.85% 0.23
100
 Thailand 0.03 1.18% 0.39
101
 Philippines 0.03 0.88% 0.23
102
 Mexico 0.03 0.98% 0.31
103
 Bangladesh 0.03 1.25% 0.42
104
 Egypt 0.03 0.88% 0.29
105
 Ethiopia 0.03 1.67% 0.52
106
 Nepal 0.03 1.39% 0.4
107
 Kenya 0.03 1.09% 0.33
108
 Sri Lanka 0.03 1.11% 0.31
109
 Colombia 0.03 0.72% 0.18
110
 Afghanistan 0.03 1.12% 0.32
111
 Bolivia 0.03 1.00% 0.25
112
 Lithuania 0.03 1.50% 0.4
113
 Tunisia 0.03 1.43% 0.37
114
 Costa Rica 0.03 0.92% 0.27
115
Trinidad & Tobago
 0.03 1.01% 0.35
116
 Ecuador 0.03 0.84% 0.28
117
 Serbia 0.03 0.92% 0.26
118
Bosnia & Herzegovina
 0.03 1.11% 0.35
119
 Guatemala 0.03 0.85% 0.23
120
Macedonia (FYROM)
 0.03 0.98% 0.25
121
 Yemen 0.03 1.49% 0.48
122
 Rwanda 0.03 0.55% 0.19
123
 Uruguay 0.03 0.71% 0.23
124
 Belarus 0.03 0.86% 0.26
125
 Suriname 0.03 1.43% 0.43
126
 Mozambique 0.03 1.19% 0.32
127
 Lesotho 0.03 2.59% 0.69
128
 Botswana 0.03 1.64% 0.44
129
 Armenia 0.03 0.91% 0.27
130
French Polynesia
 0.03 1.59% 0.46
131
 Cook Islands 0.03 3.67% 1.24
132
Congo – Kinshasa
 0.03 0.93% 0.26
133
Northern Mariana Islands
 0.03 2.29% 0.78
134
Cayman Islands
 0.03 0.93% 0.3
135
 Algeria 0.02 1.81% 0.39
136
 Morocco 0.02 1.18% 0.28
137
 Iraq 0.02 4.06% 0.79
138
 Lebanon 0.02 1.79% 0.39
139
 Jamaica 0.02 1.56% 0.38
140
Myanmar (Burma)
 0.02 1.40% 0.22
141
 Uganda 0.02 1.36% 0.3
142
 Georgia 0.02 2.04% 0.36
143
 Cuba 0.02 1.07% 0.23
144
 Panama 0.02 0.98% 0.2
145
 El Salvador 0.02 1.30% 0.32
146
 Libya 0.02 0.89% 0.13
147
 Venezuela 0.02 0.71% 0.13
148
 Zimbabwe 0.02 1.32% 0.28
149
 Madagascar 0.02 0.90% 0.2
150
 Paraguay 0.02 1.10% 0.22
151
 Brunei 0.02 0.59% 0.1
152
 Barbados 0.02 1.19% 0.23
153
 Tanzania 0.02 0.68% 0.11
154
 Réunion 0.02 0.88% 0.19
155
 Moldova 0.02 1.36% 0.29
156
 Guam 0.02 1.04% 0.22
157
 Namibia 0.02 1.23% 0.2
158
 Benin 0.02 1.55% 0.27
159
 Fiji 0.02 1.02% 0.19
160
Turks & Caicos Islands
 0.02 5.00% 0.92
161
 Nicaragua 0.02 0.25% 0.05
162
 Djibouti 0.02 1.12% 0.24
163
 Tonga 0.02 5.88% 1.02
164
 Samoa 0.02 1.90% 0.33
165
 Haiti 0.02 0.50% 0.11
166
 Albania 0.01 1.75% 0.24
167
 Sudan 0.01 1.12% 0.12
168
 Azerbaijan 0.01 2.73% 0.27
169
 Guyana 0.01 1.91% 0.28
170
 Laos 0.01 2.71% 0.27
171
 Zambia 0.01 1.75% 0.17
172
 Turkmenistan 0.01 0.96% 0.1
173
 Montenegro 0.01 1.54% 0.15
174
 Honduras 0.01 0.76% 0.08
175
 St. Lucia 0.01 1.82% 0.16
176
Solomon Islands
 0.01 4.22% 0.49
177
 Malawi 0.01 1.89% 0.11
178
 Guinea 0.01 3.01% 0.36
179
American Samoa
 0.01 5.75% 0.54
180
 Swaziland 0.01 2.71% 0.14
181
St. Kitts & Nevis
 0.01 1.20% 0.14
182
 Bhutan 0.01 1.22% 0.18
183
 New Caledonia 0.01 1.11% 0.09
184
 Curaçao 0.01 1.47% 0.13
185
Caribbean Netherlands
 0.01 0.89% 0.09
186
 Burundi 0.01 6.85% 0.38
187
 Seychelles 0.01 0.95% 0.08
188
 Faroe Islands 0.01 1.45% 0.14
189
Central African Republic
 0.01 12.50% 1.43
190
 Belize 0.01 0.55% 0.05
191
St. Vincent & Grenadines
 0.01 0.30% 0.03
192
 Palau 0.01 2.17% 0.28
193
 Greenland 0.01 4.17% 0.24
194
 Gambia 0.01 0.58% 0.03
195
Equatorial Guinea
 0.01 2.00% 0.23
196
 Dominica 0.01 2.08% 0.12
197
Congo – Brazzaville
 0.01 2.13% 0.13
198
British Indian Ocean Territory
 0.01 25.00% 1.46
Also Read:  How to Make Money With Google Adsense Without a Website

OLD REPORT

 Country Average CPC Rate  Maximum CPC Rate Average CTR
 United States (US)  0.16 – 1$  >15$  2-3%
 Canada  0.30 – 7$  >17$  2%
 United Kingdom (UK)  0.33 – 3$  >9$  1-2%
 Germany  0.40 – 1$  >11$  1-3%
 Thailand  0.30 – 1$  6$  2%
 Japan  0.20 – 0.80$  4$  3%
 United Arab Eimrates (UAE)  0.15 – 3$  11$  4%
Switzerland  0.20 – 1$  6$  3%
Italy  0.10 – 0.50$  3$  1-3%
South Korea  0.15 – 1$  4$  1-3%
Singapore  0.15 – 0.90$  5$  1-2%
Malaysia  0.6 – 0.60$  2$  2%
Qatar  0.6 – 0.70$  3$  3%
New Zealand  0.10 -0.40$  3$  4%
 Kuwait  0.30 – 2$  14$  4%
 Spain  0.10 – 0.60$  2$  3-4%
 Ghana  0.10 – 0.30$  1$  3%
 Zambia  0.05 – 0.30$  1$  4-5%
 Saudi Arabia  0.10 – 1$  7$  3-4%
 Turkey  0.10 – 0.50$  2$  3%
 India  0.10 – 0.45$  3$  3-5%
Cameroon  0.05 – 0.30$  2$  3%
Brazil  0.10 – 0.50$  1$  2-3%
Netherlands  0.06 – 0.70$  2$  2%
Indonesia  0.06 – 0.38$  1$  2-3%
Bangladesh  0.05 – 0.30$  1$  4%
Philippines  0.03 – 0.25$  1$  3-5%
China  0.05 – 0.80$  6$  2-3%
Brunei  0.04 – 0.23$  <1$  5%
Afghanistan  0.03 – 0.15$  <1$  4-5%
Palestine  0.02 – 0.10$  <1$  4%
Oman  0.03 – 0.12$  <1$  2-3%
Lebanon  0.03 – 0.08$  <1$  3-4%
Hong Kong  0.05 – 0.55$  5$  3%
 Sri Lanka  0.02 – 0.30$  2$  1-2%
South Africa  0.02 – 0.20$  1$  5-6%
Jordan  0.03 – 0.40$  2$  2-3%
Ecuador  0.03 – 0.20$  1$  2%
Ukraine  0.03 – 0.15$  1$  3%
Egypt  0.01 – 0.35$  1$  3-4%
Algeria  0.01 – 0.30$  1$  4%
Russia  0.02 – 0.50$  3-5$  1-2%
Pakistan  0.01 – 0.10$  <1$  5-6%
Iran  0.02 – 0.20$  1-2$  3-4%
Ethiopia  0.02 – 0.10$  <1$  3-4%
Azerbaijan  0.02 – 0.10$  <1$  4%
Sudan  0.01 – 0.10$  1$  3-4%
Somalia  0.01 – 0.06$  1$  4%
Libya  0.01 – 0.08$  1$  2-3%
Burundi  0.01 – 0.10$  1$  3%
Myanmar (Burma)  0.00 – 0.05$  <0.50$  3-4%
Zimbabwe  0.03 – 0.15$  1$  3%
Yemen  0.03 – 0.20$  1$  2-3%
Vietnam  0.05 – 0.50$  >1$  3-4%
Trinidad & Tobago  0.10 – 1$  10$  2-4%
Taiwan  0.10 – 0.50$  3$  2%
Syria  0.02 – 0.10$  1$  3%
Sweden  0.06 -0.20$  1-2$  3%
Romania  0.08 – 0.35$  2$  2-3%
Portugal  0.05 – 0.50$  3$  3%
Poland  0.10 – 0.50$  1$  2%
Norway  0.10 – 0.45$  1$  2-3%
Nigeria  0.10 – 0.40$  1$  2-3%
 Nepal  0.05 – 0.25$  1$  3%
 Morocco  0.08 – 0.50$  1$  2-3%
Mexico  0.10 – 0.50$  1-2$  3-4%
Kenya  0.01 – 0.22$  1$  3%
Israel  0.10 – 0.36$  1$  2%
Ireland  0.12 – 0.45$  3$  2-3%
Iraq  0.01 -0.10$  1$  3%
Hungary  0.10 – 0.47$  1$  2-3%
Greece  0.04 – 0.10$  1$  3%
France  0.10 – 0.50$  2$  2-5%
Finland  0.07 – 0.20$  1$  1-2%
Denmark  0.10 – 0.40$  1$  3%
Czech Republic  0.06 – 0.18$  1$  3%
Australia  0.15 – 1$  3-5$  2-3%
Austria  0.10 – 0.60$  2$  3%
Argentina  0.04 – 0.30$  1$  4-5%
Also Read:  Google AdSense Guide to increase earnings and escape low CPC

This report is the average result of many AdSense publishers having many different sites in all big niches. You may get different CPC then above as I have mentioned before that this is average, not actual.

If you think there is anything wrong let us know in the comment also you can share your experience and CPC result so we keep this list updated for all users from all over the world.

Thanks for reading? and share it with friends if this helped you.

 

 

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