
Table of Contents
Adsense is the first choice of network for any publisher whether small or big. Adsense pays for valid ad clicks and impressions publishers receive on their website. Revenue for every click publisher receives varies, depending upon many different factors including:
- Visitor Country
- Type of Ad
- Demand & Supply
- Number of Bidders for Ad Spot
- Small / Large Publisher

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Adsense CPC depends upon the following factors:
- How competitive is the market? Higher the revenue, higher the competion. Example: Insurance CPC is ten times higher than Dating
- Where the user is coming from? Indian consumer is far less likely to buy than the US consumer
- How many ad networks are bidding on your inventory? Higher the demand, higher the CPC/revenue.
Adsense CPC normally ranges from average 0.5$ to 2$ at the most for normal publishers, some account holders can enjoy up to 50$+ CPC for top-paying keywords. Keep reading below to see how we can get high CPC.
Adsense CPC Rates By Country
I have collected this data from several sources so we can have an idea and make an average estimate of how much AdSense pay by country.
Note:
*Average CPC: Normal CPC which most of the publishers receive on their click including all major niches.
*Maximum CPC: is the highest CPC that publishers receive on top-paying niches.
*Average CTR: is a measure of the nature of people that usually click on Ads, remember CTR depend on the placement of the ad and site layout.
1
|
Country | Average CPC (EUR) | Average CTR | Average RPM |
---|---|---|---|---|
2
|
United States | 0.26 | 0.78% | 2.04 |
3
|
Australia | 0.23 | 0.80% | 1.83 |
4
|
Canada | 0.22 | 0.63% | 1.37 |
5
|
Marshall Islands
|
0.22 | 1.20% | 2.62 |
6
|
United Kingdom
|
0.2 | 0.81% | 1.6 |
7
|
Germany | 0.18 | 1.38% | 2.44 |
8
|
Unknown Region
|
0.18 | 1.13% | 2.07 |
9
|
Switzerland | 0.15 | 1.60% | 2.35 |
10
|
China | 0.15 | 0.49% | 0.73 |
11
|
Norway | 0.14 | 1.09% | 1.5 |
12
|
Austria | 0.14 | 1.18% | 1.67 |
13
|
Ireland | 0.14 | 0.71% | 1.01 |
14
|
Togo | 0.14 | 3.76% | 5.32 |
15
|
Andorra | 0.14 | 1.07% | 1.52 |
16
|
New Zealand | 0.13 | 0.85% | 1.14 |
17
|
Netherlands | 0.12 | 0.75% | 0.91 |
18
|
France | 0.12 | 1.20% | 1.4 |
19
|
Singapore | 0.12 | 0.77% | 0.89 |
20
|
Burkina Faso | 0.12 | 0.18% | 0.21 |
21
|
Sweden | 0.11 | 1.68% | 1.82 |
22
|
Belgium | 0.11 | 0.96% | 1.09 |
23
|
Vanuatu | 0.11 | 0.65% | 0.73 |
24
|
Finland | 0.1 | 1.85% | 1.91 |
25
|
United Arab Emirates
|
0.1 | 0.94% | 0.93 |
26
|
Hong Kong | 0.1 | 0.72% | 0.7 |
27
|
Côte d’Ivoire | 0.1 | 1.16% | 1.14 |
28
|
South Africa | 0.09 | 1.01% | 0.86 |
29
|
Nigeria | 0.09 | 0.97% | 0.88 |
30
|
Israel | 0.09 | 0.99% | 0.93 |
31
|
Japan | 0.09 | 0.69% | 0.6 |
32
|
Oman | 0.09 | 0.95% | 0.81 |
33
|
Sierra Leone | 0.09 | 1.23% | 1.14 |
34
|
Italy | 0.08 | 0.81% | 0.62 |
35
|
Spain | 0.08 | 0.67% | 0.53 |
36
|
Denmark | 0.08 | 1.09% | 0.87 |
37
|
Qatar | 0.08 | 0.51% | 0.41 |
38
|
Ukraine | 0.08 | 1.01% | 0.8 |
39
|
Ghana | 0.08 | 1.23% | 0.93 |
40
|
Iran | 0.08 | 1.79% | 1.42 |
41
|
Puerto Rico | 0.08 | 0.82% | 0.63 |
42
|
Syria | 0.08 | 1.00% | 0.84 |
43
|
South Korea | 0.07 | 0.81% | 0.58 |
44
|
Czechia | 0.07 | 1.09% | 0.76 |
45
|
Kuwait | 0.07 | 0.63% | 0.42 |
46
|
Estonia | 0.07 | 1.70% | 1.25 |
47
|
Cameroon | 0.07 | 0.90% | 0.64 |
48
|
Bahrain | 0.07 | 1.87% | 1.23 |
49
|
Poland | 0.06 | 0.92% | 0.51 |
50
|
Portugal | 0.06 | 0.89% | 0.51 |
51
|
Taiwan | 0.06 | 0.93% | 0.54 |
52
|
Russia | 0.06 | 0.91% | 0.55 |
53
|
Jordan | 0.06 | 2.19% | 1.27 |
54
|
Slovenia | 0.06 | 0.77% | 0.45 |
55
|
Latvia | 0.06 | 1.40% | 0.77 |
56
|
Papua New Guinea
|
0.06 | 1.77% | 1.02 |
57
|
Dominican Republic
|
0.06 | 0.70% | 0.43 |
58
|
Luxembourg | 0.06 | 0.57% | 0.32 |
59
|
Kyrgyzstan | 0.06 | 2.16% | 1.28 |
60
|
Malaysia | 0.05 | 0.70% | 0.34 |
61
|
Brazil | 0.05 | 0.76% | 0.37 |
62
|
Saudi Arabia | 0.05 | 1.95% | 0.93 |
63
|
Hungary | 0.05 | 1.34% | 0.64 |
64
|
Chile | 0.05 | 0.71% | 0.32 |
65
|
Croatia | 0.05 | 0.66% | 0.34 |
66
|
Mauritius | 0.05 | 1.17% | 0.62 |
67
|
Iceland | 0.05 | 1.95% | 0.99 |
68
|
Maldives | 0.05 | 0.90% | 0.44 |
69
|
Malta | 0.05 | 1.00% | 0.48 |
70
|
Macau | 0.05 | 1.20% | 0.58 |
71
|
Uzbekistan | 0.05 | 0.34% | 0.18 |
72
|
Grenada | 0.05 | 1.43% | 0.7 |
73
|
Angola | 0.05 | 1.24% | 0.66 |
74
|
Kiribati | 0.05 | 10.00% | 4.63 |
75
|
India | 0.04 | 0.85% | 0.34 |
76
|
Indonesia | 0.04 | 0.79% | 0.3 |
77
|
Turkey | 0.04 | 0.52% | 0.23 |
78
|
Vietnam | 0.04 | 1.05% | 0.38 |
79
|
Peru | 0.04 | 0.61% | 0.22 |
80
|
Romania | 0.04 | 1.27% | 0.45 |
81
|
Cambodia | 0.04 | 3.16% | 1.14 |
82
|
Greece | 0.04 | 0.59% | 0.23 |
83
|
Argentina | 0.04 | 0.70% | 0.27 |
84
|
Kosovo | 0.04 | 2.79% | 1.08 |
85
|
Slovakia | 0.04 | 1.12% | 0.47 |
86
|
Palestine | 0.04 | 1.01% | 0.43 |
87
|
Mongolia | 0.04 | 2.74% | 1.17 |
88
|
Bulgaria | 0.04 | 0.74% | 0.29 |
89
|
Somalia | 0.04 | 1.32% | 0.54 |
90
|
Senegal | 0.04 | 2.61% | 1.05 |
91
|
Cyprus | 0.04 | 0.60% | 0.25 |
92
|
Kazakhstan | 0.04 | 1.45% | 0.54 |
93
|
Aruba | 0.04 | 2.46% | 0.9 |
94
|
Liberia | 0.04 | 4.20% | 1.49 |
95
|
Bahamas | 0.04 | 0.82% | 0.33 |
96
|
Martinique | 0.04 | 1.37% | 0.52 |
97
|
French Guiana | 0.04 | 1.94% | 0.81 |
98
|
Micronesia | 0.04 | 2.17% | 0.92 |
99
|
Pakistan | 0.03 | 0.85% | 0.23 |
100
|
Thailand | 0.03 | 1.18% | 0.39 |
101
|
Philippines | 0.03 | 0.88% | 0.23 |
102
|
Mexico | 0.03 | 0.98% | 0.31 |
103
|
Bangladesh | 0.03 | 1.25% | 0.42 |
104
|
Egypt | 0.03 | 0.88% | 0.29 |
105
|
Ethiopia | 0.03 | 1.67% | 0.52 |
106
|
Nepal | 0.03 | 1.39% | 0.4 |
107
|
Kenya | 0.03 | 1.09% | 0.33 |
108
|
Sri Lanka | 0.03 | 1.11% | 0.31 |
109
|
Colombia | 0.03 | 0.72% | 0.18 |
110
|
Afghanistan | 0.03 | 1.12% | 0.32 |
111
|
Bolivia | 0.03 | 1.00% | 0.25 |
112
|
Lithuania | 0.03 | 1.50% | 0.4 |
113
|
Tunisia | 0.03 | 1.43% | 0.37 |
114
|
Costa Rica | 0.03 | 0.92% | 0.27 |
115
|
Trinidad & Tobago
|
0.03 | 1.01% | 0.35 |
116
|
Ecuador | 0.03 | 0.84% | 0.28 |
117
|
Serbia | 0.03 | 0.92% | 0.26 |
118
|
Bosnia & Herzegovina
|
0.03 | 1.11% | 0.35 |
119
|
Guatemala | 0.03 | 0.85% | 0.23 |
120
|
Macedonia (FYROM)
|
0.03 | 0.98% | 0.25 |
121
|
Yemen | 0.03 | 1.49% | 0.48 |
122
|
Rwanda | 0.03 | 0.55% | 0.19 |
123
|
Uruguay | 0.03 | 0.71% | 0.23 |
124
|
Belarus | 0.03 | 0.86% | 0.26 |
125
|
Suriname | 0.03 | 1.43% | 0.43 |
126
|
Mozambique | 0.03 | 1.19% | 0.32 |
127
|
Lesotho | 0.03 | 2.59% | 0.69 |
128
|
Botswana | 0.03 | 1.64% | 0.44 |
129
|
Armenia | 0.03 | 0.91% | 0.27 |
130
|
French Polynesia
|
0.03 | 1.59% | 0.46 |
131
|
Cook Islands | 0.03 | 3.67% | 1.24 |
132
|
Congo – Kinshasa
|
0.03 | 0.93% | 0.26 |
133
|
Northern Mariana Islands
|
0.03 | 2.29% | 0.78 |
134
|
Cayman Islands
|
0.03 | 0.93% | 0.3 |
135
|
Algeria | 0.02 | 1.81% | 0.39 |
136
|
Morocco | 0.02 | 1.18% | 0.28 |
137
|
Iraq | 0.02 | 4.06% | 0.79 |
138
|
Lebanon | 0.02 | 1.79% | 0.39 |
139
|
Jamaica | 0.02 | 1.56% | 0.38 |
140
|
Myanmar (Burma)
|
0.02 | 1.40% | 0.22 |
141
|
Uganda | 0.02 | 1.36% | 0.3 |
142
|
Georgia | 0.02 | 2.04% | 0.36 |
143
|
Cuba | 0.02 | 1.07% | 0.23 |
144
|
Panama | 0.02 | 0.98% | 0.2 |
145
|
El Salvador | 0.02 | 1.30% | 0.32 |
146
|
Libya | 0.02 | 0.89% | 0.13 |
147
|
Venezuela | 0.02 | 0.71% | 0.13 |
148
|
Zimbabwe | 0.02 | 1.32% | 0.28 |
149
|
Madagascar | 0.02 | 0.90% | 0.2 |
150
|
Paraguay | 0.02 | 1.10% | 0.22 |
151
|
Brunei | 0.02 | 0.59% | 0.1 |
152
|
Barbados | 0.02 | 1.19% | 0.23 |
153
|
Tanzania | 0.02 | 0.68% | 0.11 |
154
|
Réunion | 0.02 | 0.88% | 0.19 |
155
|
Moldova | 0.02 | 1.36% | 0.29 |
156
|
Guam | 0.02 | 1.04% | 0.22 |
157
|
Namibia | 0.02 | 1.23% | 0.2 |
158
|
Benin | 0.02 | 1.55% | 0.27 |
159
|
Fiji | 0.02 | 1.02% | 0.19 |
160
|
Turks & Caicos Islands
|
0.02 | 5.00% | 0.92 |
161
|
Nicaragua | 0.02 | 0.25% | 0.05 |
162
|
Djibouti | 0.02 | 1.12% | 0.24 |
163
|
Tonga | 0.02 | 5.88% | 1.02 |
164
|
Samoa | 0.02 | 1.90% | 0.33 |
165
|
Haiti | 0.02 | 0.50% | 0.11 |
166
|
Albania | 0.01 | 1.75% | 0.24 |
167
|
Sudan | 0.01 | 1.12% | 0.12 |
168
|
Azerbaijan | 0.01 | 2.73% | 0.27 |
169
|
Guyana | 0.01 | 1.91% | 0.28 |
170
|
Laos | 0.01 | 2.71% | 0.27 |
171
|
Zambia | 0.01 | 1.75% | 0.17 |
172
|
Turkmenistan | 0.01 | 0.96% | 0.1 |
173
|
Montenegro | 0.01 | 1.54% | 0.15 |
174
|
Honduras | 0.01 | 0.76% | 0.08 |
175
|
St. Lucia | 0.01 | 1.82% | 0.16 |
176
|
Solomon Islands
|
0.01 | 4.22% | 0.49 |
177
|
Malawi | 0.01 | 1.89% | 0.11 |
178
|
Guinea | 0.01 | 3.01% | 0.36 |
179
|
American Samoa
|
0.01 | 5.75% | 0.54 |
180
|
Swaziland | 0.01 | 2.71% | 0.14 |
181
|
St. Kitts & Nevis
|
0.01 | 1.20% | 0.14 |
182
|
Bhutan | 0.01 | 1.22% | 0.18 |
183
|
New Caledonia | 0.01 | 1.11% | 0.09 |
184
|
Curaçao | 0.01 | 1.47% | 0.13 |
185
|
Caribbean Netherlands
|
0.01 | 0.89% | 0.09 |
186
|
Burundi | 0.01 | 6.85% | 0.38 |
187
|
Seychelles | 0.01 | 0.95% | 0.08 |
188
|
Faroe Islands | 0.01 | 1.45% | 0.14 |
189
|
Central African Republic
|
0.01 | 12.50% | 1.43 |
190
|
Belize | 0.01 | 0.55% | 0.05 |
191
|
St. Vincent & Grenadines
|
0.01 | 0.30% | 0.03 |
192
|
Palau | 0.01 | 2.17% | 0.28 |
193
|
Greenland | 0.01 | 4.17% | 0.24 |
194
|
Gambia | 0.01 | 0.58% | 0.03 |
195
|
Equatorial Guinea
|
0.01 | 2.00% | 0.23 |
196
|
Dominica | 0.01 | 2.08% | 0.12 |
197
|
Congo – Brazzaville
|
0.01 | 2.13% | 0.13 |
198
|
British Indian Ocean Territory
|
0.01 | 25.00% | 1.46 |
OLD REPORT
Country | Average CPC Rate | Maximum CPC Rate | Average CTR |
United States (US) | 0.16 – 1$ | >15$ | 2-3% |
Canada | 0.30 – 7$ | >17$ | 2% |
United Kingdom (UK) | 0.33 – 3$ | >9$ | 1-2% |
Germany | 0.40 – 1$ | >11$ | 1-3% |
Thailand | 0.30 – 1$ | 6$ | 2% |
Japan | 0.20 – 0.80$ | 4$ | 3% |
United Arab Eimrates (UAE) | 0.15 – 3$ | 11$ | 4% |
Switzerland | 0.20 – 1$ | 6$ | 3% |
Italy | 0.10 – 0.50$ | 3$ | 1-3% |
South Korea | 0.15 – 1$ | 4$ | 1-3% |
Singapore | 0.15 – 0.90$ | 5$ | 1-2% |
Malaysia | 0.6 – 0.60$ | 2$ | 2% |
Qatar | 0.6 – 0.70$ | 3$ | 3% |
New Zealand | 0.10 -0.40$ | 3$ | 4% |
Kuwait | 0.30 – 2$ | 14$ | 4% |
Spain | 0.10 – 0.60$ | 2$ | 3-4% |
Ghana | 0.10 – 0.30$ | 1$ | 3% |
Zambia | 0.05 – 0.30$ | 1$ | 4-5% |
Saudi Arabia | 0.10 – 1$ | 7$ | 3-4% |
Turkey | 0.10 – 0.50$ | 2$ | 3% |
India | 0.10 – 0.45$ | 3$ | 3-5% |
Cameroon | 0.05 – 0.30$ | 2$ | 3% |
Brazil | 0.10 – 0.50$ | 1$ | 2-3% |
Netherlands | 0.06 – 0.70$ | 2$ | 2% |
Indonesia | 0.06 – 0.38$ | 1$ | 2-3% |
Bangladesh | 0.05 – 0.30$ | 1$ | 4% |
Philippines | 0.03 – 0.25$ | 1$ | 3-5% |
China | 0.05 – 0.80$ | 6$ | 2-3% |
Brunei | 0.04 – 0.23$ | <1$ | 5% |
Afghanistan | 0.03 – 0.15$ | <1$ | 4-5% |
Palestine | 0.02 – 0.10$ | <1$ | 4% |
Oman | 0.03 – 0.12$ | <1$ | 2-3% |
Lebanon | 0.03 – 0.08$ | <1$ | 3-4% |
Hong Kong | 0.05 – 0.55$ | 5$ | 3% |
Sri Lanka | 0.02 – 0.30$ | 2$ | 1-2% |
South Africa | 0.02 – 0.20$ | 1$ | 5-6% |
Jordan | 0.03 – 0.40$ | 2$ | 2-3% |
Ecuador | 0.03 – 0.20$ | 1$ | 2% |
Ukraine | 0.03 – 0.15$ | 1$ | 3% |
Egypt | 0.01 – 0.35$ | 1$ | 3-4% |
Algeria | 0.01 – 0.30$ | 1$ | 4% |
Russia | 0.02 – 0.50$ | 3-5$ | 1-2% |
Pakistan | 0.01 – 0.10$ | <1$ | 5-6% |
Iran | 0.02 – 0.20$ | 1-2$ | 3-4% |
Ethiopia | 0.02 – 0.10$ | <1$ | 3-4% |
Azerbaijan | 0.02 – 0.10$ | <1$ | 4% |
Sudan | 0.01 – 0.10$ | 1$ | 3-4% |
Somalia | 0.01 – 0.06$ | 1$ | 4% |
Libya | 0.01 – 0.08$ | 1$ | 2-3% |
Burundi | 0.01 – 0.10$ | 1$ | 3% |
Myanmar (Burma) | 0.00 – 0.05$ | <0.50$ | 3-4% |
Zimbabwe | 0.03 – 0.15$ | 1$ | 3% |
Yemen | 0.03 – 0.20$ | 1$ | 2-3% |
Vietnam | 0.05 – 0.50$ | >1$ | 3-4% |
Trinidad & Tobago | 0.10 – 1$ | 10$ | 2-4% |
Taiwan | 0.10 – 0.50$ | 3$ | 2% |
Syria | 0.02 – 0.10$ | 1$ | 3% |
Sweden | 0.06 -0.20$ | 1-2$ | 3% |
Romania | 0.08 – 0.35$ | 2$ | 2-3% |
Portugal | 0.05 – 0.50$ | 3$ | 3% |
Poland | 0.10 – 0.50$ | 1$ | 2% |
Norway | 0.10 – 0.45$ | 1$ | 2-3% |
Nigeria | 0.10 – 0.40$ | 1$ | 2-3% |
Nepal | 0.05 – 0.25$ | 1$ | 3% |
Morocco | 0.08 – 0.50$ | 1$ | 2-3% |
Mexico | 0.10 – 0.50$ | 1-2$ | 3-4% |
Kenya | 0.01 – 0.22$ | 1$ | 3% |
Israel | 0.10 – 0.36$ | 1$ | 2% |
Ireland | 0.12 – 0.45$ | 3$ | 2-3% |
Iraq | 0.01 -0.10$ | 1$ | 3% |
Hungary | 0.10 – 0.47$ | 1$ | 2-3% |
Greece | 0.04 – 0.10$ | 1$ | 3% |
France | 0.10 – 0.50$ | 2$ | 2-5% |
Finland | 0.07 – 0.20$ | 1$ | 1-2% |
Denmark | 0.10 – 0.40$ | 1$ | 3% |
Czech Republic | 0.06 – 0.18$ | 1$ | 3% |
Australia | 0.15 – 1$ | 3-5$ | 2-3% |
Austria | 0.10 – 0.60$ | 2$ | 3% |
Argentina | 0.04 – 0.30$ | 1$ | 4-5% |
This report is the average result of many AdSense publishers having many different sites in all big niches. You may get different CPC then above as I have mentioned before that this is average, not actual.
If you think there is anything wrong let us know in the comment also you can share your experience and CPC result so we keep this list updated for all users from all over the world.
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