This post will show you how to improve your Blogger blog’s SEO to increase organic traffic.
Almost every blogger creates stuff that is unique. If you’re using the same procedure and your Blogger blog isn’t showing up in the search results, it’s conceivable that the blog isn’t search engine optimized. Let’s have a look at your blog’s SEO.
The term “search engine optimization” refers to the process of making a website intelligible to a search engine. The search engine is not a person; it is a computer program that retrieves and analyzes code using artificial intelligence. That implies you’ll need to optimize your blog for search engines and rank your content in the results.
Create SEO Friendly Content on the Blogger blog.
You all know that content is the king. So first, you’ve to write some meaningful content on your blog. But the question is, how to write SEO-friendly content?
You can write excellent SEO-friendly content by keeping the following things in your mind.
Whenever you start a topic, explain all the dimensions of it.
Try to find what people are looking for and how you can help them.
Optimize the H1 tag of every blog post. Learn how to optimize H1 tags for SEO.
To write an SEO-friendly article, you should focus on keywords, keywords difficulty, interlinking of content. Also, proper use of heading tags, optimize attached media like image, video, etc.
You can also read our guide on how to write SEO-friendly content for the Blogger blog. This guide will surely help you with SEO-friendly articles.
Use heading tags in a structural manner.
Heading tags explain all about the blog that is essential for search engines and users. You can use h1, h2, h3 tags structurally so that search engines can analyze data and get you in search results.
Use only one H1 tag: it will increase the focus of search engines on the blog. You can use multiple h2 and h3 tags without disturbing the structure.
Images are a most crucial part of a blog, but unfortunately, many bloggers ignore this part. But this point may be beneficial for you. Because if others will not do it and you’ll, then you have the edge over others. You can keep following things in your mind while working on image SEO.
alt tag for the image. In the alt tag, you can explain the picture. You can create an accurate description in this tag.
title tag: in this, you can explain the image for users. Whenever a user hovers over the image, then the description will be displayed.
Image diamensions: Image dimension should be at least 1200x628px.
Image size: Image should not exceed 100kB.
NextGen Image: Google prefers NextGen images for websites. As these images are fast in loading, improve website speed. Bloggers also support NextGen images. Learn how to serve NextGen images to Blogger blog posts.
<img src="/image-url/image.png" alt="provide about image here" title="explain image for users">
Above is an example of adding alt & title in HTML mode and in compose view mode.
Optimize Permalink for Blogger SEO
You can include keywords in the permalink of the blog URL. An optimized permalink helps the search engine to understand focus keywords.
It would be best if you used permalinks that are relevant to the content. And also, try including keywords according to their difficulty level. For a start, target long-tail keywords to rank in search results.
Focus one keyword for each post
Each post should focus on one primary keyword only. If a blog post focuses on one keyword, it will be easy for search engines to understand the main keywords and rank the blog post for that keyword.
If you try to cover multiple keywords in a post, search engines get confused and can’t understand which one is the main keyword. And also, you consume most of the keywords.
Block some pages for Search Engine to index.
Every part of your website shouldn’t be in search results. The label, search, and archive section contain auto-generated content for a different label, inquiries, etc.
To address this issue, you can use the robots.txt file and also the meta robots noindex tag. You can do this in two ways.
You’ve to submit the blog sitemap in Google Search Console and Bing Webmaster Tool. The sitemap will help the search engine to find all the content published on the blog.
You can access the XML sitemap in the root directory of the Blogger under /sitemap.xml and sitemap-pages.xml. You can do this for both Blogspot subdomain or custom domain names.
Custom robots header tags
Custom robots header tags are the HTTP response of the webpage. This response may include the X-robots Tag that declares a page to index or not. In the Blogger blog, we can modify the X-robots tag in its root setting.
But there are many guides available on the internet that follows the wrong practice. If you don’t know how to use these tags, this may spoil the SEO of your blog.
Blogger user searches every time for custom robots header tags. In this file, you don’t need to make any changes. It’s already in the best settings.
Use nofollow noopener noreferrer tag to external links.
External links are provided to add value to the content. You can use the nofollow in link to provide to less trustful sites. Since March 2020, Google has treated such links as hints, and similarly, Bing also treats nofollow as a hint.
Custom Domain Name for the Blogger Blog SEO.
A custom domain name provides a brand identity to your blog and boosts the SEO of the Blogger blog.
You should add a custom domain to the Blogger blog. It will provide brand value to your blog. Initially, the Blogger blog URL will be similar to https://example.blogspot.com, but you can change it to https://yourdomain.com. For the custom domain, you’ve to spend approximately $8 or ₹560.
The custom domain is easy to remember than the subdomain initially provided by Blogspot. And if your site grows, you can move the Blogger blog to WordPress with the custom domain.
Try to keep your domain name short, easy to remember, easy to spell. If possible, try to add the main keyword of your website’s niche in the domain name. Learn how to find a perfect domain name and set up the domain name for the Blogger blog.
Choose SEO friendly theme for a Blogger Blog.
After domain name, you’ve to select a perfect theme with a good UX, UI, and SEO friendly. In addition, the theme should support customization in its text, color, font size, etc.
The Two most important elements that a theme should support for the Blogger SEO are
Schema Markup for rich snippet result
Meta Tags (Optional).
HTML5 Page Structure
The theme should use HTML5 semantic tags. When a search engine bot crawls the website, HTML5 markers will guide what and where your content is. So that your website can rank in the search result and your organic traffic sees a rise. You can HTML5 structure of your website. Learn HTML5 Page structure best practices for SEO.
Blogger theme must enable schema markup data. This will help search engines to generate rich snippets for search results. And will drastically boost the SEO of your Blogger blog.
You can also check whether your existing theme supports Schema Markup data or not. If your existing template doesn’t support it, add schema markup structure data to the Blogger blog.
Meta Tags for Blogger SEO
Meta tags are essential for website SEO. These tags provide information to the search engine about a website’s content, like the description tag provides the content in brief. In addition, robots meta tags allow and disallow indexing of the webpage.
With meta tags, you can use link prefetch to fetch the data like js, CSS, image, or resolve DNS, enhancing the Blogger speed.
If the theme includes meta tags, then it’s well and good. Otherwise, you can add this manually too.
Fix Blogger m=1 Duplicate Content for Blogger SEO.
Google webmaster displays an error of duplicate content, or another version of the page is indexed. It is due to Blogger CMS serving different URLs to mobile and desktop.
When you visit the blog from a mobile device, the canonical URL will temporarily redirect(302) to https://www.example.com/canonical-url/?m=1. This may cause the problem that the canonical page declared by the user is not indexed, but the m=1 version of that is indexed.
You’ve to fix the ?m=1 issue to enhance the SEO. Understand how you can solve the Blogger m=1 issue.
Speed of the Blogger blog.
From mid-June 2021, Google’s core web vitals will come into effect and will target the slow website. This will give a boost to those websites that are fast and degrade slow websites. So you’ve to improve Blogger blog speed.
Blogger is a product of Google. Its servers are hosted with Google and very fast. And if your blog speed is slow, the theme you’re using may be guilty of that.