Did you know that 94% of Nigerians accessed YouTube in the last month? Not surprisingly, YouTube is a marketing channel that is powerful enough to promote.
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Especially if your video can appear at the top in the YouTube search field. It’s more likely that people will click and watch your video.
Well, one of the most effective ways to get videos to appear at the top is with YouTube keyword research. Simply put, you need to find out what YouTube topics and keywords people are searching for.
Then, how? That’s right, in this article you will learn how to do effective YouTube keyword research. Let’s see the explanation!
What is YouTube Keyword Research?
YouTube Keyword Research is a way of finding keywords (words or phrases) that people often use to search for YouTube videos. In simple terms, YouTube keyword research is the same as keyword research for blogs and websites.
By knowing the right keywords, your videos have a chance to appear in the top rankings of YouTube. That way, you have the opportunity to gain more viewers.
In addition, doing keyword research can also be a means for you to find interesting content topic ideas. For example, the keyword “diet tips” turns out to have a derived keyword “diet tips for beginners”.
So, instead of just making general diet tips, you can also create more specific diet tips content for beginners.
Why is YouTube Keyword Research Important?
Here are some reasons why you should do YouTube keyword research.
1. Get More Viewers
Almost the same as Google search, YouTube also has a ranking system in its search results.
The YouTube algorithm usually determines the video indicators to get the top ranking on YouTube. One important indicator is, using the right keywords. You can insert these YouTube keywords in the title, description, tags, and more.
If you manage to get to the top of the search results, the chances of your video being watched will be greater. That means you can also get more viewers. Examples such as the following image.
2. Find out which videos are sought after by the target audience
The main purpose of doing YouTube keyword research is to find out what topic ideas and keywords your target audience is searching for.
You can actually make videos freely as you wish. However, your video may not be very popular.
For example, say you have a beauty YouTube channel with a female target audience. With YouTube keyword research, you can get the most searched content ideas. For example, examples of keywords natural makeup tutorials, invitation makeup tutorials, and so on.
Not only that, YouTube keyword research can also make it easier for you to determine the priority of videos that need to be made and uploaded first. So the performance of your YouTube channel is more optimal.
3. Make it easier for your target audience to find your videos
According to the survey, there are approximately 500 hours of content uploaded to YouTube every minute. For example, suppose the average per-video duration is 10 minutes, meaning that there are around 3000 pieces of content that may be competing with your video every minute.
By targeting certain YouTube keywords, the level of video competition can also be smaller. So, your videos can be more easily reached by the target audience in the search field. The chances of a video being clicked are even greater, especially if you also offer the best quality content.
How to Find Your YouTube Channel’s Keywords
Here are some ways to find the most effective YouTube keywords!
1. Using YouTube Autocomplete
The simplest way to find YouTube keywords is to use YouTube Autocomplete or Suggestion.
In fact, you have often done this method when searching for videos on YouTube. When you type a few words in the search field, YouTube will suggest keywords that are popular or most searched for.
For example, like the image above, you want to create tutorial content. When you search for “seo tutorials” in the search field, you will see some suggested keywords such as, “seo tutorials for beginners”, and so on.
From the suggestions given, you not only get potential keywords.
2. Watching Competitors’ Best Videos
Well, if you are confused about finding keyword ideas and topics, it’s better to go straight to the video from competitors. How to find YouTube keywords is quite powerful and fairly easy. Because you only need to ATM (observe, imitate, modify) the best videos from competitors.
First, open your competitor’s YouTube channel or a channel with the same niche. For example, the following Learn to Do Business video channel. Then, click the Videos tab on the competitor’s main page.
Then, click the SORT BY> Most Popular menu.
After that, you will see videos that have high views. You can copy the topic and create even better content. Well, to find out the keywords, you can try to see the title and description.
You will find YouTube keywords in repeated sentences in the title and description. In the example image above.
3. View Competitor Video Tags
Actually, by looking at the titles and descriptions of competitors, you can already get potential YouTube keywords. However, if you want more in-depth research, you can try looking at the meta tags of the video.
The trick is just to right-click on the description area, then click View page source.
Then, press CTRL + F, then type keywords. You will see the YouTube keywords used.
Well, you can also use these keywords to create and optimize your content. For example, by inserting in the title, description, tags, to the script to be recorded.
4. Utilize the YouTube Keyword Application
In addition to the two YouTube keyword research methods, you can also take advantage of the available SEO tools. There are many YouTube SEO tools that you can use. Well, we will review some of the tools that you can use.
The YouTube SEO tool that you can use is Aherfs.
Aherfs is a keyword research tool on various platforms, from Google, Bing, Amazon, Instagram, and YouTube. With this tool, you can get YouTube keyword ideas along with volume information, trends over the past year, CPC, and keyword competition.
You can use this tool for free and paid. However, if you are using the free version, you will not be able to see the trend, CPC and competition information.
How to use it, just type the keyword you want to check in the search field. You will see results for the most popular keywords.
If you want to see more detailed keyword information, you can upgrade to the premium version.
Access: Free and Paid
Price : Starting from $99 & $179 per month
But we will give you this tool at cheap rate which is $12 (5,000) per month and you will have full access to the tool.
Another YouTube keyword research tool you can try is WordTracker. This tool is actually almost the same as KeywordTool.io, the difference is that this tool can be used for free with a limit of 10 research times in one use.
This tool can provide some keyword information, such as volume, trend, to competitors.
How to use just select the YouTube tab, then type the keywords you want to check, then select the target audience country. Then click Search.
Well, you will see high volume YouTube keyword ideas for your content ideas.
Access: Free and Paid
If you want a tool that is easier to use, without the need to switch tools, you can use VidIQ.
These tools are available in the form of extensions that you can install on your browser. Once installed in the browser, you can use VidIQ to see keyword ideas, trends, trending videos, competitors and more when openig YouTube.
Well, for how to use it, you just type the keyword you want to check in the YouTube search field. Later, on the right side of the screen, you will see the results of the YouTube keyword research you are looking for. For example like the following picture.
From the results of this analysis, you can see information on the highest number of views, the average views obtained, and which channel has the best video performance on that keyword. Complete, right?
Interestingly, you can use this tool for free with quite complete features. Well, if you want more interesting features, such as notifications if there are new topic trends.
Access: Free and Paid.
You can also do YouTube keyword research using Google Trends. Maybe you are already familiar with this one tool.
This tool is also often used for keyword research on websites or blogs and to find out search trends on Google.
How to use it is also quite easy, just enter keywords in the search field. For example with the keyword “diet tips”.
As a result, you can see a graph or search volume of these keywords according to a certain time, for example 1 year, 9 months, 6 months, or the last 3 months.
In Google Trends, you can also enter other keywords to compare and see which keywords have more potential.
Oh yes, you can also get related keyword information that is also currently popular. You can see them in the Related queries menu .
What’s even more interesting is that you can use the Google Trends tool as much as you like for free!
Let’s Start YouTube Keyword Research for Your Channel!
Well, that was how to find YouTube keywords that you can try to apply. You can use the most practical and simple way with YouTube Autocomplete. Or, research a competitor’s video.
For more in-depth research, also use the YouTube SEO tool, either free or paid, as we described in the previous discussion.
Doing YouTube keyword research is as important as doing research to create a blog or website page. By doing YouTube keyword research, you can create content that your target audience is really looking for. So, the opportunity to get a lot of viewers is greater.
Oh yes, doing this Youtube keyword research, you have actually implemented one of YouTube’s SEO strategies. So that your YouTube performance skyrockets.