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TikTok has announced a new slate of programming for Arab Heritage Month #ArabTikTok, celebrating Arab culture via short-form clips, while also showcasing some of the best creators within the Arab community.
Arab Heritage Month will be celebrated on TikTok
TikTok has a new batch of programs dedicated to Arab Heritage Month. Through short-form videos, the platform will highlight Arab culture while also showcasing some of its top creators under #ArabTikTok community.
“For National Arab American Heritage Month (NAAHM), we’re proud to shine a light on the creators and businesses who uplift and champion the Arab community every day on TikTok, and within their local neighborhoods.”
TikTok will broadcast a slew of live streams throughout April for the occasion, including various fashion, music, and entertainment creators.
Join #ArabTikTok hashtag
TikTok is also planning a monthly campaign to highlight Arab-owned small businesses with a series of #ArabTikTok small business videos, which will continue throughout the month. Finally, on the Sounds page, TikTok is highlighting R&B singer-songwriter Ilham and award-winning singer-songwriter Najwa Karam’s songs.
TikTok is also launching an Arab TikTok content hub to assist users stay up-to-date on the latest news about the event. Users will be able to follow along using the #ArabTikTok hashtag.
How many TikTok users are there in MENA?
TikTok has been increasing in popularity across the Middle East, with usage especially strong in Saudi Arabia and the United Arab Emirates. In the UAE, TikTok is presently estimated to have 4.21 million active social media users (Facebook has 7.85 million), while in Saudi ArabiaTikTok has more users than Facebook.
It makes sense for TikTok to feature more national and local gatherings like this, as well as unique cultures and trends within the app, in order to improve its chances of success and make connections easier.